Cadbury Plc market environment

Cadbury Plc market environment An area where there is effective sale of goods and services Cadbury operates in about 60 countries like India, Australia, Canada, Middle East, Pacific countries with its headquarters in UK. Nature of business Cadbury has a strong name in the market for selling a variety of products in three different categories like chocolates, candy and gum. Chocolates- dairy milk, five star, time out, perk, munch etc. Pest-G analysis: This is an analysis in which political, social, economical and technological factors are taken into consideration when charting an organizations long term plans.  [2]   Political: Political decisions can be made by the Indian government like increasing the tax rate and this increase will lead to decrease in sales of the chocolate and therefore profits, this will also limit the opportunity for growth of the company. Government can also endure restrictions concerning the welfare of the society and the workers, and so if the government decides to legislate the functioning and disposal methods of Cadbury this could lead to huge losses. Since Cadbury is a chocolate factory, the government may highly be concerned about the health problems that Cadbury will cause and some more restrictions and rules could be made about the ingredients of Cadbury which could cause in change of the taste. Economical: Increase in interest rates due to some economical factors or phase such as recession, could lead to limiting the opportunity for Cadbury to undergo growing and expanding. In such recession if incomes get lower then, Cadbury will experience decrease in sales as customers priorities change. In the boom phase, expansion would be a lot easier, economy at the highest and sales are likely to increase. Social: The society perception has great effect on the functioning of the company; if alternative equal brands of chocolate appear then customers might switch brands. Increase in the health consciousness of the society could lead to major losses to Cadbury. Technological: Cadburys traditional way of processing chocolate might get affected by the introduction of new machines and techniques, causing them more money and being more automated, this change will also force Cadbury to pump in more money for the training of the staff in order to adapt to new machinery and techniques. The competition: Cadburys Competitors: Since Cadbury is one of the largest confectionary factories, it must face some competition from other chocolate brand. Cadburys main competitors are Nestle, Hersheys and Mars. But Cadburys large range of products open up new means of competitions. Cadbury unlike its competitors have a strong base in countries like the UK, Australia, republic of Ireland, India and etc. Sales and profit trend  [3]   Competition Cadbury plc (CBY)[27] Tootsie Roll Industries (TR)[28] Rocky Mountain Chocolate Factory (RMCF)[29] Hershey Foods (HSY)[30] Wm. Wrigley Jr. Company (WWY)[31] Imperial Sugar Company (IPSU)[32] Cosan Limited (CZZ)[33] Market Cap $Mil 16,960.00 1,310.00 57.80 7,500.00 21,100.00 186.88 2,640.00 Revenue $Mil 7,971.00 497.42 31.90 4,946.72 5,389.10 875.53 1,679.10 Gross Profit $Mil 3,927.00 186.67 13.70 1,631.97 2,853.85 104.95 487.80 Net Profit Margin % 5.11% 10.37% 15.56% 4.33% 11.73% 4.97% 20.83% Operating Margin % 9.89% 14.24% 24.83% 9.28% 17.87% 6.14% 13.87% Market Share  [4]  : it is the total percentage of the total market occupied by a company. Competition Cadbury plc (CBY) Mars Nestle (NSRGY) Wrigley (WWY) Hershey (HSY) Kraft Foods (KFT) Ferrero Global Confectionery Market 10.1% 8.9% 7.7% 5.5% 5.5% 4.3% 4.2% Chocolate 7.3% 14.7% 12.5% 8.3% 7.8% 6.8% Gum 27.0% 0.1% 34.5% 1.3% 0.1% Candy 7.4% 2.8% 2.9% 2.2% 2.7% 0.3% 1.5% 5C:UsersDanaDocumentsIMG_13112010_032130.png Target Markets: These are group of customers the company had aimed to put all efforts in supplying their need.  [6]   Most obvious target would be young kids Cadbury diversified its target audience to include old aged people along with adults Retailers and chocolate companies Link to text only version Opens in a new window The Company: Profits and sales trend: 7According to the latest press release in 2010, Cadbury experienced a substantial increase in the total revenue and sales as well as profits for this year. Moreover, it was mentioned that the revenue increased by 5% and the second half of growth increased by 6%. This progress was a consequence of the increase in all the three categories of Cadbury. The chocolate grew by 7%, the gums by 2% and candy by 5% Market share: Business sector: Cadbury happens to be a business to business. Cadbury lies in the confectionary sector. Revenue  [8]   http://t1.gstatic.com/images?q=tbn:ANd9GcTj9uax2uMb1mobjhHlGCTGjkCE_whg5aYrnesDV0shWj5JRJ_o http://store.businessmonitor.com/bigdb_data/fooddrink7_20100120.gif XI. The project focus: Cadbury sells a variety of products and in my project I will be focusing on dairy milk Cadbury chocolate. Dairy milk chocolate bar: Most common and preferred Cadbury chocolate brand worldwide. Ingredients  [9]  : Full Cream Milk, Sugar, Cocoa Mass, Cocoa Butter, Milk Solids, Vegetable Fat, Emulsifiers (Soya Lecithin, 476), Flavours. May contain traces of Nuts. Milk Chocolate contains Cocoa Solids 26%, Milk Solids 28%. Contains the logo glass and a half milk, purple color packaging. Lies in the chocolate category and country focus will be on Indian market. Cadbury can also merge with their suppliers in order to have two way benefits and avoid conflicts It can also start making their own cocoa and use of ingredients in order to save up money and import taxes. Threats: With health awareness increasing more day-by-day the production and sale of the chocolates will decrease Some regional laws depending on the country might ban some ingredients or certain type of chocolate which might cause bad publicity and loss in customers and retailers. Increased severe competition from other chocolate brands and using competitive pricing might cause reductions in the revenue and increase costs. The increase of quality control and regulations announced regarding the safety of the ingredients and side effects. The Company Marketing Strategy: XIII. Market Segmentation: this refers to dividing the target market into groups according to their needs and interests.  [10]   Each company when launching new products or brand would consider market segmentation. Demographic variables which implies to segmenting according to age, gender, income, marital status. In case of the age group Cadbury first targeted young children and eventually targeted the adults too. This helps in identifying the marketing mix and features that would attract that particular group. For income, it will help set the prices of the products that normal customers can afford. Segmenting according to lifestyles might help target people with certain habits, cuisines and fulfill their need of consumption of the products for example some people would go for the dark expensive chocolate due some certain traditions. Benefits that the product brings: some customers find it very sensible to buy a basic product that would just satisfy their need like Cadbury dairy milk. Occasions: this group of customers would only buy these chocolates on occasions such as Christmas, Halloween etc. known as seasonal buyers. (crà ¨me eggs, Easter eggs) Cadbury also considers the basic preferences for example having a dairy milk hazelnuts chocolate bar with a cup of tea or coffee. Considering habituation is also segmenting. XIV. Targeting: This term refers to considering a certain group of people to make them customers of the brand. Targeting changes with the change of product but basically for Cadbury target market is the whole population. XV. Positioning of Cadbury: When Cadbury entered the market, it was whole unique chocolate with the special recipe and packaging. Effective positioning of Cadbury took place when advertising succeeded and different varieties of chocolates started coming up. Its very important for company to have close relation to the customers which Cadbury was successful at doing and that the major factor that promoted the chocolate. XVI. Differentiation: Cadbury started off differently with its recipe of the dairy milk. Cadbury basically cannot be classified as chocolate since it doesnt have enough cocoa and so is called dairy milk. Cadbury dairy milk chocolate barC:UsersDanaDocumentsIMG_12112010_215635.png Cadbury was placed in between the differentiated leader and cost leader because its unique but at the same time keeping costs as minimum as possible. (using cost-effective methods)  [11]   Cadbury dairy milk chocolate barXVII. Growth strategy: these are tactics towards gaining prosperity.Boston Matrix Diagram Boston Matrix: it is a chart drawn to analyze the products as business units (product portfolio).  [12]   Ansoff matrix: its a chart drawn that allows marketers to grow business through existing markets/new product or new markets/new products.  [13]   Cadbury dairy milk chocolate barhttp://tutor2u.net/business/images/Ansoff%20Matrix%20w500.gif The Marketing Mix: XVIII. Product: Cadburys product being discussed here is the dairy milk bar. Cadbury dairy milk is known to have one and a half glass of cream milk in every 200 grams of dairy milk chocolate. Packaging of Cadbury: It has purple packaging as known It contains the logo which is the glass and a half milk It should be eye-catching specially if kids were targeted and highly classy if adults were targeted Easy and safe to open and use Should contain the ingredients and place of manufacture on the back Should come in various sizes Since its chocolate, thick packaging should be used in order to protect chocolate from heat and melting. Cadbury dairy milk chocolate bar  [14]  http://t2.gstatic.com/images?q=tbn:ANd9GcTT1RiQe7BpQDznBQU1H-JtPCKN25WIZRaXRuqL_ei6z809YE4c Product life cycle: The latter shows the stages the product undergoes from its development until its decline.  [15]   XIX. Price: -When launching a new chocolate, Cadbury should be considering the group of people targeted for this chocolate and based on that the pricing methods should be set. The price set should definitely cover the costs of the ingredients and the electricity for machines functioning and should also bring in revenue in order to be invested again. XXI. Promotion: The latter represents a link between the buyers and sellers where sellers use methods of promoting.  [16]   Cadbury was the first company to use visual advertising and is a leader in innovation. Promotion of Cadbury has been promoted through movie stars on the television, magazines and radios. Advertising strategy should be carefully chosen, it should be cost-effective and reachable to all around the world. Effective Advertising leads to attraction of customer to buy the chocolate, some advertisements even lead to brand loyality and prosperity. Another aspect of promotion is the sales hence sales refer to reduction in price and usually happen seasonally or on special occasion like Christmas. Sometimes promotion is held to get rid of the lying stocks.http://im.rediff.com/movies/2009/may/05sl8.jpg Evaluation of the Companys Strategies and Tactics: XXIII. Evaluation of the companys current position: What makes a good company? The answer to this question depends on every detail of the companys basic strategies to its profit. Cadbury has a strong presence in the confectionary market which I am aware of as customer. It has survived a long journey of ups and downs until date. Cadburys sales and profit have always been high, as well as its market share and the evidence can be seen below. Cadbury customers are very satisfied with the product, diversifications, advertising methods and distribution channels. XXIV. Evidence of the companys success:Image:CBY Revenue and Net Profit.jpg http://www.neurosoftware.ro/finance/wp-content/plugins/wp-o-matic/cache/6f75a_analystreport1-0216.gif A Global Business Cadbury Revenue Contribution By Region 2008 XXV. Prospects for future growth/success: Cadbury after all this experience still has a chance of more progress and an opportunity to diversify and entering niche markets It could develop more products like Cadbury biscuits and ice creams like other competitors. Conclusions: Cadbury is a well established company with about 7 operating units in 60 countries Cadbury has a very high market share in the chocolate market It is diversified and sells products in three different categories Appendix: Cash flow for Cadbury https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYzMDApVcX24WtmX0QuThlC6YGKK4am3x13kCVNpLBswQphlncFoEZKRWwJf1kUU6Q7T9PyRFcG32BdLtdnma9csL4843870ZCzLylKbEvNBi7jibrSf0WUOg0gVMFvbZGG4w0l4zKwT6N/s1600/EPS.jpg http://highway6.com/images/c0f8b151e2333b730555362330b6e3b7.png http://content.edgar-online.com/edgar_conv_img/2009/01/28/0001193125-09-012521_G35102G94X79.JPG

Hotel Security Essay

Hotel Security Matthew Acevedo July 10, 2011 HTT/200 Hotel Security Security came forcefully to the attention of hotel operators in 1976 when a well-known singer, Connie Francis, was raped at knifepoint in a Long Island motel.(online reading, pg.309) Good security is what makes are breaks a good hotel. To insure that you have great security you have to address where it’s needed the most, where it might be an issue and what are the biggest threats to your guest. According to many different websites identity theft is becoming a major with hackers breaching computers in major hotel chains and gaining access to thousands upon thousands of guests personal information including; home addresses, credit card numbers and personal phone numbers. (Bates, 2008) To help reduce the risk of hackers it would be smart to make sure your database is secured through a well-known and respected company that deals with internet hackers. Though it’s impossible to fully stop hacking you can make sure you minimize the risk significantly with the right resources. A big issue with security would be fraud and theft. According to the U.S. Department of Justice Statistics, identity theft is now passing up drug trafficking as the number one crime in the nation. (Itrc, 2006) To solve some of these solution the easy steps would be to makes sure to check every guests ID and credit card against each other and have a fake ID decoder behind every desk to insure that no one gets away with using someone else’s credit card. Theft is also a big concern with guests that stay in hotels. Many hotels have an open-door policy that lets maids prop open doors for hours on end while they clean that floor. That leaves room wide open for anyone to just walk into a room and take whatever they want or rack up huge bills on movie rental or minibar items. According to a study done in 2003 many hotels have not changes there policies after the attacks of 9/11. Many hotels that were rated higher with security had already established good security and didn’t need to make changes. (Myers, 2003) There is no base-line for hotel security so it’s hard to say if the standard went up after the September 11 attacks of 2001. Conclusion Most of the security issue seems to be that of theft, either of personal items or identity. To help solve the ongoing issue there are dozens of companies working to shut down the cyber-attacks of hotel databases around the world. Until then it is the job of the hotel to take every precaution necessary to insure that guest feel as safe and comfortable as possible while staying in their establishment. References

Frankenstein and Bladerunner Essay

How do Frankenstein and Bladerunner reflect their Composers context? Mary Shelley’s Gothic Romantic novel Frankenstein and Ridley Scott’s Science Fictions Noir film Blade Runner both explore similar ideas however relative to the context in which they were both made. Both Scott and Shelley use their texts as a cautionary tale, warning humanity of their inevitable downfall through greed and the exploitation of nature, and the influence science is slowly obtaining over the role of religion. Through the use of visual and auditory techniques, Scott demonstrates how nature and religion are absent in a world overrun by consumerism and technology while Shelley similarly uses imagery and allusions to hint at the consequences humanity will suffer if they try to better God through the misuse of science and the exploitation and nature. Humanity’s rejection of the natural world in favour of the unnatural pursuit of technology to prolong life is a major concern in both Shelley’s Frankenstein and Scott’s Blade Runner. In the world of Frankenstein, nature is an important aspect of a person’s life and beliefs. Shelley conveys Victor’s desire to conquer nature through the use of his narration such as â€Å"new species would bless me as its creator†¦many happy and excellent natures would owe their being to me. † The monster is then used as a metaphor for the inevitable consequences of the exploitations of nature. She therefore uses Frankenstein as a warning against the rising industrial revolution. Similarly Scott uses Blade Runner to warn society against the exploitation or nature through the rise of consumerism in the 1980s. The long shot of a dark dystopian Los Angeles after the opening credits juxtaposed with jets of fire from oil refinery towers warns the viewer of the consequences of consumerism through the exploitation of nature. There is also a lack of natural imagery such as plants and animals seen in Blade Runner and the use of chiaroscuro lighting gives the world a very artificial tone indicating to the audience that nature has been destroyed.

Accommodations for Students With Special Needs

Rarely are there specific lesson plans for special education. Teachers take existing lesson plans and provide either accommodations or modifications to enable the student with special needs to have optimum success. This tip sheet will focus on four areas where one can make special accommodations to support special needs students in the inclusive classroom. Those four areas include: 1.) Instructional Materials 2.) Vocabulary 2.) Lesson Content 4.) Assessment Instructional Materials Are the materials you select for the instruction conducive to meeting the child(ren) with special needs?Can they see, hear, or touch the materials to maximize learning?Are the instructional materials selected with all of the students in mind?What are your visuals and are they appropriate for all?What will you use to demonstrate or simulate the learning concept?What other hands-on materials can you use to ensure that the students with needs will understand learning concepts?If you are using overheads, are there extra copies for students who need to see it closer or have it repeated?Does the student have a peer that will help? Vocabulary Do the students understand the vocabulary necessary for the specific concept you are going to teach?Is there a need to focus first on the vocabulary prior to starting the lesson?How will you introduce the new vocabulary to the students?What will your overview look like?How will your overview engage the students? Lesson Content Does your lesson focus completely on the content, does what the students do extend or lead them to new learning? (Wordsearch activities rarely lead to any learning)What will ensure that the students are engaged?What type of review will be necessary?How will you ensure that students are understanding?Have you built in time for a breakout or change in activity?Many children have difficulty sustaining attention for lengthy periods of time. Have you maximized assistive technology where appropriate for specific students?Do the students have an element in choice for the learning activities?Have you addressed the multiple learning styles?Do you need to teach the student specific learning skills for the lesson? (How to stay on task, how to keep organized, how to get help when stuck etc).What strategies are in place to help re-focus the child, continue to build self-esteem and prevent the child from being overwhelmed? Assessment Do you have alternate means of assessment for students with special needs (word processors, oral or taped feedback)?Do they have a longer timeline?Have you provided checklists, graphic organizers, or/and outlines?Does the child have reduced quantities? In Summary Overall, this may seem like a lot of questions to ask yourself to ensure that all students have maximized learning opportunities. However, once you get into the habit of this type of reflection as you plan each learning experience, you will soon be a pro at ensuring the inclusional classroom works as best as it can to meet your diverse group of students. Always remember that no two students learn the same, be patient, and continue to differentiate both instruction and assessment as much as possible.